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Email Opening Rates Rely on 'Subject' Line
Personalised emails boost open rates. An email service provider found that personalised "subject" lines in particular increased the number of times recipients opened their mailings. The "subject" line is so important that, even (read more)
Why Use email fx?
Email and SMS marketing save you time and money.
Email is the preferred method of communication for receiving information over telephone and traditional mail. Users regularly check their email and with a correctly designed and built eshot the impact is impressive, allowing you to present the correct image in your marketplace.
Email and SMS marketing is immediate. Once you have your eshot designed and built you can select online the criteria you wish to deliver to and choose the eshot you wish to send, then one click and your marketing campaign is sent. Via the online real time delivery and tracking system you can see your message being delivered, opened and actioned.
Email and SMS marketing save time and money. There are no print costs, no postage and no direct mail charges. There is no time lost for printing and delivery is far faster and cost effective than mail. The success rate of email marketing far out weighs traditional direct marketing methods. Additionally, email and SMS marketing are environmentally friendly, helping to reduce carbon emissions.
Above all, it's easy!