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Tips on email list building
With email marketing, it is far more desirable to build up your own list of prospects than take a short cut by buying or renting ones from elsewhere. Doing so means that those on the list have already expressed an interest in your products (read more)
Univar

The Company:
As a world-leading chemical distribution company, Univar serves customers from all industries across the spectrum, from pharmaceutical and food right through to coatings and chemicals manufacturing. Univar offers customers the broadest range of products from leading producers across Europe as well as in the United States and Canada.
The Brief:
Univar's many divisions needed a simple way to contact existing clients on an adhoc basis to update them on new products, but to also send conference invitations and seasonal greetings.
The Solution:
An unlimited store of bespoke designed promotional emails and personalised Christmas cards are made available for each division to access via unique username and password.
Each division has it's own tracking system so all email can be monitored. Having several accounts on one license allows for an easily managed budget.