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Tips on email list building
With email marketing, it is far more desirable to build up your own list of prospects than take a short cut by buying or renting ones from elsewhere. Doing so means that those on the list have already expressed an interest in your products (read more)
ERS
The Company:
ERS is a leading distributor of data capture, information control and auto ID technologies. Formed in 1988, ERS have built close relationships with some of the industries key manufacturers. ERS provide clients with in-depth technical and practical knowledge of all their products.
The Brief:
ERS wanted to keep their existing clients up to date with new products and develop sales opportunities with a new and existing client base.
The Solution:
Trackable bespoke promotional email advertising materials.
email fx design and build email friendly advertising materials to the client's specification. ERS can manage the recipient database via user friendly, web interface or upload large contact lists in a CSV format.
email fx reporting system allows the ERS sales team to track the delivery and click through each email sent, allowing for targetted follow up sales calls.