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Email Marketing and the Law
Recently, an act has been passed to enforce that companies in the UK must include certain regulatory information on their websites and in their email footers or they will breach the Companies Act and risk a fine. (read more)
Evolution Partners
The Company:
Evolution Partners are specialists in the design, management and production of corporate events ranging from awards dinners through to multi-location corporate conferences.
The Brief:
Evolution Partners needed a way of communicating with both new and existing clients on a regular basis. Due to the varied client base Evolution wanted to be able to send emails in a format that best suited each client type whilst managing text and imagery themselves.
The Solution:
Several content managed templates - including press releases, newsletters and corporate branded stationery.
email fx has given Evolution the freedom to send as many content managed, personalised emails as they wish in a style that most suits each client.
Evolution has full access to a full reporting system which displays when and by whom each email has been read.